(Motorsport / Broadcast / Sponsor Governance)
Client: RedRam/Porsche Cup Brasil
Role: Systems Builder & Visual Designer
Scope: Component Architecture, Auto-Layout Systems, Sponsor Tier Governance, Dynamic Templates
Tools: Figma, Illustrator, PhotoshopIllustrator, Photoshop, Figma
Role: Systems Builder & Visual Designer
Scope: Component Architecture, Auto-Layout Systems, Sponsor Tier Governance, Dynamic Templates
Tools: Figma, Illustrator, PhotoshopIllustrator, Photoshop, Figma
01. Scalable Component Architecture
A dynamic design system engineered to replace manual asset creation with a standardized, modular token framework for high-stakes motorsport campaigns.
02. Tiered Visual Hierarchy Rules
The vertical configuration introduces a tier-based hierarchy (A / B / C), enabling controlled sponsor prioritization within fixed layouts.
Multiple density variants (light, standard, heavy) allow adaptation across different content types while preserving hierarchy and consistency.
03. Dynamic Constraints & Brand Governance
Auto-layout parameters and strict clear-space bounding rules built to prevent logo distortion and enforce external brand guideline compliance automatically.
04. Dynamic Race & Contractual Variants
Dynamic component logic accommodating shifting sponsor tiers across Sprint, Endurance, Driver-Specific, and International rounds while maintaining exact visual balance.
05. Production Engine & Technical Blueprint
Fixed container blueprints, auto-layout tokens, and strict dimension constraints engineered to generate compliant driver cards with zero human error.
Outcomes & Impact
Zero Brand Violations: Automated clear-space and tier weighting eliminated sponsor contract compliance errors entirely.
Rapid Turnaround: Cut live race-weekend graphic generation time from hours to minutes.
Total Scalability: Supported multi-driver rosters and varying race categories across the entire championship season.