Editorial Art Direction & Premium Brand Collateral
Client: Keune Haircosmetics (Keune Men)
Role: Senior Visual & Graphic Designer
Scope: Art Direction, Editorial Social Media, Product Framing, Campaign Collateral
Tools: Photoshop, Illustrator, Lightroom, Figma
01. Product Art Direction & Hero Key Visuals
Refined editorial art direction balancing premium men’s grooming aesthetics with clean, commercial product focus.
02. Editorial Typography & Color Palette
Sophisticated, understated typographic hierarchy and muted tonal palettes engineered to reflect luxury salon heritage across digital touchpoints.
03. Multi-Slide Editorial Carousels & Social Feeds
Structured carousel storytelling, grooming routines, and technical styling guides designed for high engagement on mobile feeds.
04. Ingredient & Product Benefit Breakdowns
Clean visual communication highlighting product formula benefits, texture details, and ingredient storytelling without visual clutter.
05. Digital Retail & Promotional Rollout
Scalable e-commerce promotional banners, product launch teasers, and seasonal campaign assets built for rapid marketing deployment.