Context
Visual designer on a high-visibility motorsport partnership between FURIA and the Porsche Cup, operating at the intersection of esports culture and premium motorsport branding.
Challenge
Unify two distinct brand languages while maintaining strict sponsor compliance and delivering high-frequency race-weekend assets under non-negotiable broadcast and event deadlines.
Role & Responsibility
- Initially collaborated as part of the creative team during early campaign development.
- Progressively assumed full ownership of visual execution as project demands increased.
- Ultimately operated as the sole remote visual designer responsible for the complete campaign pipeline.
- Owned system architecture, digital layouts, UI components, physical merchandise, and promotional key visuals.
- Ensured sponsor, regulatory, and brand consistency across all deliverables.
Execution
Delivered race-weekend asset packages across digital, physical, and promotional touchpoints, operating under tight turnaround cycles and live-event constraints.
Impact
Centralized visual decision-making and execution, enabling consistent, sponsor-compliant delivery across multiple race weekends while reducing creative bottlenecks and coordination overhead.
