Acting as the Lead Visual Designer for FURIA / RedRam Porsche Cup team delivering livery, social, and race-weekend graphics under high-frequency production constraints.
Originally, the graphics deployed during live events were produced as static assets, with no clear structured integration of sponsors. This resulted in inconsistent sponsor visibility, no defined hierarchy across assets and no mechanism to distribute exposure across the race weekend. The existing graphics were visually strong but operationally limited, there was no system governing how sponsors appeared across live content.
My approach was to develop a modular sponsor panel system designed to integrate directly into existing broadcast graphics. It introduced no changes to production workflow (static PNG output maintained). It eliminates the need for new asset creation, and is built to operate within race-weekend constraints.
The system was designed and tested independently, as an extension of live production work, to explore how sponsor visibility could be structured without increasing complexity. Introduces a structured layer for sponsor visibility within live broadcast graphics, aligning visual output with sponsorship tiers while maintaining operational simplicity.
System Design:
The system is based on three layers:
Primary - highest visibility placement
Secondary - supporting sponsor presence
Rotational - distributed exposure across variations
Logos are normalized and constrained within fixed slots, ensuring consistent presentation regardless of format or proportion.
Sponsor Hierarchy
Panel integrated into existing broadcast layout
Logo Normalization
Rotation System:
A rotation model was introduced to distribute sponsor visibility across race weekend outputs.
Primary placements remain fixed, including multiple top-tier sponsors, reinforcing premium positioning. This ensures balanced exposure without disrupting layout consistency or requiring manual redesign.
System Behavior Across Outputs:
The sponsor panel system integrates directly into existing broadcast graphics, requiring no additional asset creation.
Each output inherits the same structural logic, allowing sponsor visibility to scale consistently across different content types.
This ensures continuity across race weekend communications while reducing manual production overhead.