Digital War Room & Campaign Visual Identity
Client: Henri Castelli (Big Brother Brasil 26 Campaign)
Role: Lead Visual Designer & System Builder
Scope: Campaign Visual Identity, Editorial Key Visuals, Design Tokens, Digital War Room Templates
Tools: Illustrator, Photoshop, Figma
01. Editorial Key Visuals & Pop-Culture Framing
High-impact, editorial magazine-cover aesthetic designed to establish authority and immediate visual recognition across entertainment channels.
02. Campaign Design Tokens & Visual Grammar
Strict typographic hierarchy, high-contrast color palette, and a custom kit of modular stickers, badges, and halftone graphic elements.
03. High-Velocity Social Templates
Pre-formatted mobile grids and dynamic Instagram story layouts built for rapid deployment by the digital team during live broadcasts.
04. Digital War Room Assets & Multi-Channel Touchpoints
Cross-platform channel branding including YouTube/X header banners and standardized community lockups
05. Live Voting & Crisis Reaction Assets
High-urgency promotional graphics and voting drive collateral engineered for instant turnaround during high-stakes elimination rounds.